“Shades of Purple” is the first pop music video to employ the ancient art of shadowgraphy, or hand shadows. Bye June teamed with world-renowned shadowgrapher Sati Achath, resulting in an innovative melding of state-of-the-art video technology and old world shadowgraphy, which created a unique and outstanding medium.
In addition, Bye June’s social message about civil rights in general and same sex marriage in particular is the premise of the video’s story. “We asked our fans to choose a track for a music video, and they voted online for this song. I am very pleased, since this song has deep meaning and an important social message. Also, we were fortunate to have Mr. Achath on our team, he truly brought the characters to life," says Gil Kline, Bye June’s vocalist. “Shadowgraphy is a very old art-form, and I am very excited to bring this art-form to a whole new generation. I fell in love with this project for the music, message and medium.” says Achath.
Bye June is a socially conscious band originally from the Washington DC area. They released their first CD, My Life Is An Independent Film, in August 2011. Band members are Gil Kline (guitars, vocals, composition and lyrics), Gunner Sledgeski (drums) and Daniel McGreal (bass).
Sati Achath is a world-renowned shadowgrapher. His shadowgraphy has been featured on The Late Show with David Letterman, CNN, ABC, CBS, and many other television channels in the U.S. and abroad. He was also a quarter-finalist in NBC's America’s Got Talent contest in 2008.