Responsive
72% of gays and lesbians prefer to buy from companies that advertise to them directly. (Source: Harris/Witeck-Combs)

Brand loyal
89% of gays and lesbians are highly likely to seek out brands that advertise to them; the majority are willing to pay a premium for quality products and services. (Source: Simmons)

Objective and Career Minded
83% of Gay Americans have attended college or have graduated from college. (Source: @Plan 2005)

Status Conscious/Style Conscious
Compared to the national average, gay Americans are twice as likely to own a prestige-luxury vehicle and four times more likely to shop at Neiman Marcus. (Source: @Plan 2005)

What is the most effective way to reach the gay, lesbian, bisexual, and transgender market in Central Maryland?

For many businesses, professionals, and community organizations in the Mid-Atlantic region it's in the pages of Gay Life. If you do business in Baltimore or anywhere in MD from Bethesda to Hunt Valley and beyond, it's our belief that there is no better way to access this vibrant and diverse community. And our message goes beyond Maryland. We have loyal readers to whom we distribute our paper in Rehoboth Delaware, Philadelphia and other parts of Pennsylvania, Atlantic City New Jersey, Washington DC, and Northern Virginia!

For more than 25 years an estimated 40,000 readers every other week turn the pages of Gay Life for local news, insightful commentary, calendar listings, and reviews of music, movies, and theater, making Gay Life the oldest continuously published GLBT newspaper in Maryland and one of the oldest in the nation.

And our readership is growing. Our readers are smart and savvy. Most are well educated and have above average household incomes. They choose to read Gay Life because they want a paper that speaks to them in an engaging and intelligent way.

Gay Life has helped create a greater sense of community by keeping our readers informed and educated, while supporting efforts and events that bring them together. Be a part of our success by reaching out to your market in our pages.

Since 1979, the Gay & Lesbian Community Center of Baltimore has published Gay Life. As one of the few examples of a non-profit community owned GLBT newspaper, advertisers not only benefit from advertising to this market, but also provide vital support to the Center and its programs. Gay Life advertisers are also among the more than 2,000 referrals to gay-friendly businesses and services by the community center each year. Our advertisers benefit from our word of mouth advertising; It's a definite win-win partnership!

Join us! More and more businesses and professionals are turning to the pages of Gay Life and experiencing the positive benefits, won't you? We're getting better all the time, and hope you will accept our invitation. In addition, there are exciting possibilities for online advertising on our website! Simply reference this letter when you respond by calling (410) 837-7748 or e-mailing us at sales@baltimoregaylife.com.

Gay Life continues to provide interesting and relevant content to our readers, in an attractive format that just keeps getting better. Come and be a part of our family.

Google
Web www.baltimoregaylife.com