Avans Roses, Ambassador of Flower Products in the Netherlands

Berkel en Rodenrijs – Avance Roses grows high quality red Naomi roses all year round. Roses grow in the Berkel en Rodenrijs greenhouse in the best conditions.

With Avance Flowers they focus on the local consumer. “We really enjoy direct contact with the consumer,” says Frank van der Meijs. He runs the company with his brother Robin.

Origin – Avance Roses
Grandpa Quirien van der Meijs began growing roses in the 1970s. This business was continued and expanded by three of his sons, including Father Joss of both brothers. In 2007, Robin and Frank, who were 25 and 22 years old, joined the company themselves and began growing roses in Berkeley, Rodings. The first period was tough due to the financial crisis they ended up in, but now, 15 years later, there is a thriving company known as the place to get beautiful and fresh roses.

Kweekproces – Avans Roses
The area of ​​the nursery is three hectares, which is equivalent to six football fields. Every day, the company and its 30 employees ensure that the best quality roses are produced all year round.

Roses are harvested twice a day, 365 days a year, so we can sort out an equal batch of roses. Avance Roses has a very advanced rose sorting machine for this purpose, which automatically evaluates roses for maturity, height, stem thickness, bud size and colour. Rose bundles are also automatically collected and packed for every 10.

Rose plants are placed on rockwool slabs in vegetable gutters and watered with feeders through a drip hose. Excess water is collected, 100% UV sterilized and diluted with fresh food. After that, it is convenient to give it to the plants again. Excess water samples are taken in the laboratory every 3 weeks. The degree of nutrient absorption is monitored and the nutritional recipe is adjusted accordingly.

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Without Co2, plants and trees do not grow. Therefore, such nutrients are indispensable to the plant as water and light. This carbon dioxide is supplied by OCAP via a pipeline from Pernis and is discharged to a Shell refinery. The carbon dioxide that would have been blown into the air is now being used.

About 95% of all roses produced by Avance Roses are exported. Most of these roses are shipped to the UK, Germany, Scandinavia, France, Belgium, Poland, Austria and Switzerland. So about 5% live in the Netherlands.

“A lot of knowledge, experience, expertise and a lot of technical combinations are needed to be able to achieve high quality year-round. It really is a great sport!” Robin said.

Round Flowers – Avance Flowers
In April of this year, the facade of the company was completely restored, where the flower feathers are located.

The main reason was the unsafe situation that arose with many visitors. Previously there was little parking, so at some point the exit was closed. A spacious and well-organized layout with 14 parking spaces, including disabled parking spaces, has now been selected. Flower vanes were set up parallel to the N470. This gave everyone a professional look.

flower function for swirls:
available 24/7;
Fresh roses and flower bouquets.
Various colors are available.
conditioned at 5 ° C;
Equipped with evaporating water
freedom of choice for the consumer;
Contactless payment via PIN.

Mixed packages are still configured and linked the traditional way (manually). The driving force behind all this beauty is Eileen, who, as partner of Robin, is also involved in the rest of the company. After training in flower binding and 10 years of experience with a florist, I found the challenge I now face.

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Of course, roses from Avance flowers are used in mixed bouquets, but also for other flowers and foliage cut from fellow growers from Berkel Rodenrijs and the surrounding area. The composition and colors of the mixed bouquets change with the change of seasons.

Flower shop – Avance Flowers
Since May 2020 there is also an online store (www.Avance-Flowers.nl) to meet changing consumer needs.

There was a demand for multiple colors of roses, higher roses, more choice and clarity on the costs of a particular arrangement of roses. They have now absorbed all this in a clear and accessible way in a very user friendly web store.

Features of roses from the online store:
different colors;
special quantity
different sizes (70/60/50 cm);
armored bottom
Add an anniversary rose.
add a text card;
individually or individually packed;
Rose petal baskets.
Pay securely online.

Orders may be received from Avance after one day delay; For example, if the order was placed on Monday before midnight, it can be received on Wednesday from 8:00 in the morning. This is a conscious choice, because not all colors are available and only fresh roses are used. Webstore orders cannot be received on Sundays. In order to keep costs acceptable and quality control, they currently choose not to ship orders.

Care Tips – Avance Flowers
To give each customer the best experience with Dutch floriculture product, they recommend using the care tips:

Use a glass bowl
Disinfect the vase with chlorine.
Fill the vase de ko tap water
add cut flower food;
Remove the paper to the water’s edge;
cut 2 cm from the bottom;
Check the water level regularly;
Charge the water on time.

Repeat this procedure after a week for the longest possible life of the vase.

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Additionally, note the following:

no full sun or drafts;
Not near a fruit basket or a heater.

If the care instructions are followed, the vase can last at least 10 days, because roses often last longer.

If the roses do not stand for 10 days despite following these tips, the consumer can always return a new batch of roses of the same value.

The 7-day vase life guarantee applies to mixed bouquets, because mixing flowers shortens the life of the vase. To prevent improper use of this arrangement, they obviously need a copy of your payment receipt and a photo of the flowers.

Dutch flower producer ambassador
Dutch floriculture products are world-renowned for their beautiful colors, life of vases, and quality. Avance Flowers now wants to introduce the Dutch consumer to all these wonderful Dutch products in an accessible manner.

Caller details:
Pastor Verburghweg 7
2651 kW Berkel & Rodenrijs
Phone: 0642390465 (Frank)
E-mail: [email protected]


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