The new streaming service Biites has launched in the Netherlands. Biites is a video platform where organizations publish high-quality video content. Karleen Postma, author and founder of content marketing agency The Post, represents the company in the Benelux.
Biites caters to the growing need for brands to reach audiences with high quality movies. The Danish startup is rapidly growing, having recently started in the United Kingdom and the United States.
At Biites, we also see high demand from consumers who want to watch high quality, ad-free videos. This presents a huge opportunity for brands, says Postma, who argues that longer content has a future, too. “The audience only has a short time for you if you’re not relevant. Consumers spend many hours on streaming services each month, and that means they really have time for good stories.
room for quality
DFDS, Rental Cars, Macallan, Carlsberg, Jaguar, and Velux, among others, use Biites to distribute high-quality long-form video content. For the Dutch launch, Justdiggit, The Post, FBTO, Dela, LvB, Axioma, HCSS (The Hague Center for Strategic Studies) and CameraNu.nl joined this list. Negotiations are currently underway with the other major parties.
Postma: Biites are not targeted by competing brands and the viewer is unfazed by the viewing experience through ads. The content has been carefully curated to ensure quality and to accommodate high-quality feature-length films. In addition, it is specially designed for long videos, providing a different viewing experience Originates.
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