Bugatti Chiron Power Sport by Sur Mesure first seen at Brave London salon

Bugatti Chiron Power Sport from Sur Missour It will premiere at #salonprivelondon from April 21-23. The unique Chiron Pur Sport is inspired by the exploits of 20th century racing driver Louis Chiron, with all-new exterior paint colors and some very special additions to the interior and exterior.

Translated as ‘Custom’, Bugatti’s Sur Mesure builds on the brand’s outstanding history of vehicle building, handcrafted interiors, paint finishes, stitching and bodywork, and combines the collective expertise of skilled designers and engineers to create a completely new program. Clients demand highly customized designs, materials and finishes.

One of Bugatti’s most legendary drivers was Louis Chiron, with countless victories at the wheel of Bugatti racers. Among his most memorable victories was the 1931 Grand Prix of France, along with Achilles Varzi, in a Bugatti Type 51 with the number “32”.

This number – entirely hand-painted – now proudly adorns the modern Bugatti super sports car as just one of a number of items designed specifically for this vehicle. Two new exterior colors were created in honor of the legendary Bugattis Grand Prix of the 1920s and 1930s.
The Bugatti Sur Mesure team has also developed a new fade-resistant “EB” paint that is painstakingly hand-applied, complete with multi-layer “EB” trim on the door panels. Both required new technologies and processes to be developed by the Bugatti Sur Mesure team.

The ’32’ and ‘Grand Prix’ decorations continue inside, including a special center console insert in black anodized aluminum, with a hand-painted silver engraving. Decorations can also be found on door sills, headrests and doorway lighting. An exact brand can also be found that distinguishes the model as a rare and unique product of the program.
Bugatti has calibrated the Chiron Pur Sport for agility, handling and driving performance. In addition to great strength, it also provides a high level of comfort and is suitable for everyday use. It is powered by a 8.0-liter W16 engine with 1,500 hp and 1,600 Nm, designed for speeds up to 6900 rpm in the agile Chiron Pur Sport. Aided by a 15 percent shorter gear ratio, the Chiron Pur Sport accelerates faster than the Chiron. The Chiron Pur Sport sprints from 0 to 100 km/h in just 2.3 seconds, to 100 km/h in just 5.5 seconds, and 100 km/h in less than 12 seconds.

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Joining the Bugatti Chiron Pur Sport from Sur Mesure are two other Bugatti super sports cars at the Bugatti booth in #salonprivelondon; De Veron and Chiron.

The three Bugatti models are just a small part of #salonprivelondon, sister to Salon Priv Blenheim, which will debut at #royalhospitalchelsea in April. As one of the UK’s most prestigious events, eight cars will make their world, European or British debuts at #royalhospitalchelsea.

It’s the most exclusive #car party London, with plenty to see and do in addition to the attractions by car. The shopping village will be home to a variety of luxury brands, as well as the warm hospitality that Salon Prive has long been known for. #salonprivelondon tickets are on sale now, visit the website:




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