Darts Manufacturer Partners with English Youth Academy

Target Darts have announced a partnership with Sudbury Youth Academy to further enhance Elite 1 Academy, which spans across the UK.

Target aims to give young players the tools and platform they need to advance in sports by partnering with top youth academies across the country. Other academies have pledged to join the program and this will be announced in the coming weeks. One of the main goals of Elite 1 is to find future world champions and give them the guidance and support they need to advance their careers.

Elite 1 has already had success with the current model, with players such as Keane Barry, Jarred Cole and Bradley Brooks regularly participating in Pro Tour events after participating in the program in previous years. Then there are young talents like Luke Littler, Katie Sheldon and Eleanor Cairns who are currently at Elite 1 and have already had some great results.


Lauren Winstanley, head of youth division at Target, is excited. “I can’t wait to see how all of this plays out in the future, it’s a fun time to be a darts player. Player development has always been something this sport has to focus on and now Target has taken the lead by investing in the future. Giving young players a place Such wonderful academies can only be a good thing, in a place where it is safe and where there is a common atmosphere.”

Winstanley concludes, “Young women and girls can play at these academies without any worries, and it’s something that can be ignored, but it wouldn’t go unnoticed. I wish there was something like this when I grew up and started playing darts.” .

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