“I’m about to sign a new brand. Edgard & Cooper, it’s a Belgian pet food company,” he suddenly appeared in the third episode of the third season of the Netflix series Emily in Paris. In Kortrijk, home of the company of cats and dogs, they didn’t know their place. “It’s unbelievable,” says company spokesman Frederic de Gesell. We fell out of our seats when we heard that.

Unsurprisingly. The romantic comedy can be watched all over the world, and thanks to its popularity, it’s already getting a fourth season on the streaming service. Emily, the main character, is an American marketer trying to sell luxury goods. And now also West Flemish-based dog and cat pieces.

America, here we come

Mentioned in a Netflix blockbuster: He remains exceptional. The Kortrijk-based company was founded in 2016 solely to provide healthy food for dogs. The company already offers its range in the UK, France, Italy and Spain. “We still don’t know how Netflix got us, but our product has gotten really big,” says the company. “Our packaging is also colorful and cheerful, which also makes it special.”

Edgard & Cooper, the company of three friends in their 30s, already has ambitions to register abroad as well, more specifically in North America. Free Netflix advertising will probably help with that.