Formula 1 is hot: how the king of motorsports shook his ‘boring’ image | Formula 1

The last Formula 1 season was not at all boring and predictable. The sport has gained new fans around the world with the epic battle between Verstappen and Hamilton, social media and… Netflix. Find out how the king of motorsports touched the audience once again.

The winner gets everything.

The winner of the last race of the weekend heard Max Verstappen’s name. But the real winner in the throttling season finale was Formula 1 itself.

The race was closely followed all over the world. One million American viewers did not think of the beloved NASCAR, in the UK no less than 7.4 million fans watched the last tour in Abu Dhabi.

The king of motorsports has found his formula for success: an epic duel. David vs. Goliath, Max vs. Lewis. The winner of the game was also allowed to celebrate the title on the spot. Easy to understand, right?

“We’ve been getting wishes from stars like Tyson Fury for fans from the other side of the world,” Red Bull boss Christian Horner said. “The popularity is huge.”

“It has been an epic battle this season between two wrestlers who have perfectly captured the beauty and fighting of this sport.”

Ranking Cannon: The Epic Battle Between Hamilton and Verstappen.

Social media and Netflix are causing a transformation

Back in power: excitement and Formula 1 fans.

The general public showed little interest in this sport. Under Bernie Ecclestone’s 40-year rule, the Formula One marketing machine has been labeled “vulgar and ruthless”.

The races were on the pay channels. To get a glimpse of the fastest cars on our planet, a sports fanatic had to tune in to the news. But those summaries didn’t give audiences any appetite for more.

So, Chase Carey, the successor to the 91-year-old Briton, was in the clear. “We need a fresh start,” said the American.

Henceforth, the motto was “Down with singularity, more global inclusion”. The calendar was full of races that became a real event for fans all over the world.

Fun clips appeared on Twitter and Instagram. The public lost their hearts to young drivers like Verstappen, Norris and Russell and looked forward to a written example of a great athlete: Lewis Hamilton.

And all because they gave us a glimpse into their lives.

Not only racing enthusiasts have found their way to the fastest car racing once again. The sport attracted a younger audience, including many women.

Between 2017 and 2020, the number of viewers doubled. The average age of the entire audience was given 32 years instead of 37.

And Netflix has something to do with this…

The “Drive To Survive” series depicts what life is like in the ring. The names on the starting grid are given a face, a story, and a reason to follow in and out.

The x factor is also present. Offered by Netflix since March 2019″Drama in real lifeFrom Formula 1 to everyone’s TV screen. The hatred between Mercedes and Red Bull can be felt in the living rooms through Drive To Survive.

Living rooms that are brimming with little knowledge of the sport, which becomes a constant rendezvous for a new generation of F1 fans.

A taste of driving to survive:

Netflix stalker: Max Verstappen – star of last season – won’t show much of his life behind the scenes of Drive To Survive.

The Dutchman does not want to cooperate because he believes that the rivalries have inflated during previous years to add to the drama of the series. Verstappen does not like it, who prefers “facts, things that really happen”.

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