(ABM FN-Dow Jones) Despite concerns about a recession and high inflation in the United States, Adobe Analytics expects Black Friday sales to rise 1 percent from last year to $9 billion, or $9.2 billion. This was shown on Saturday from current data.
Popular products include the Apple Watch and AirPods and computer games.
Thanksgiving Day online sales totaled $5.3 billion, up nearly 3 percent year-over-year, Adobe said.
However, the biggest retail sales are yet to come. Adobe expects online sales in the U.S. to exceed $11 billion by Cyber Monday, up more than 5 percent year-over-year.
Looking at “Cyber Week,” from Thanksgiving to Cyber Monday in the U.S., Adobe projects total revenue of nearly $35 billion, up about 3 percent year-over-year.
The National Retail Federation expects Americans to spend between $943 and $960 billion during the holiday season, an increase of 6 to 8 percent annually.
Source: ABM Financial News
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