Inflation and US recession fears are no deterrent to Black Friday

(ABM FN-Dow Jones) Despite concerns about a recession and high inflation in the United States, Adobe Analytics expects Black Friday sales to rise 1 percent from last year to $9 billion, or $9.2 billion. This was shown on Saturday from current data.

Popular products include the Apple Watch and AirPods and computer games.

Thanksgiving Day online sales totaled $5.3 billion, up nearly 3 percent year-over-year, Adobe said.

However, the biggest retail sales are yet to come. Adobe expects online sales in the U.S. to exceed $11 billion by Cyber ​​Monday, up more than 5 percent year-over-year.

Looking at “Cyber ​​Week,” from Thanksgiving to Cyber ​​Monday in the U.S., Adobe projects total revenue of nearly $35 billion, up about 3 percent year-over-year.

The National Retail Federation expects Americans to spend between $943 and $960 billion during the holiday season, an increase of 6 to 8 percent annually.

Source: ABM Financial News

Followers from Beursplein 5 ABC Financial News Developments in the stock markets, and particularly the Amsterdam Stock Exchange, closely. The information contained in this column does not constitute professional investment advice or a recommendation to make specific investments.

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