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Shares of chip makers

Intel

And advanced micro devices were successful in a report late Friday

Microsoft

It is involved in the development of its own microprocessors for servers used in its Azure Cloud service and for its surface personal computers.

Bloomberg Reports Microsoft uses arm technology-based designs to build a processor for use in its data centers, and the company is also considering developing another chip for surface devices. Owns Software (SFTBY), which agrees to sell the business

Nvidia

(NVDA).

The story suggests that the move follows a similar effort

Amazon.com

(AMZN) and other companies with large server farms.

Apple

(AAPL) Recently Announced The first MacBook Air and MacBook Pro laptops with locally designed and arm technology based processors.

“As Silicon is a foundation for technology, we continue to invest in our own capabilities in areas such as design, manufacturing and tools, while at the same time developing and strengthening partnerships with a wide range of chip providers,” Microsoft spokesman Frank Shaw said in a statement.

Neither Intel nor AMD responded immediately to a request for comment.

Patrick Moorehead, a researcher at Moore Insights & Strategy, noted that there was “hot competition” in the cloud infrastructure market, and that he would not be surprised by Microsoft’s move to capture Amazon web services. “Silicon is a strategy, not a material, and this industry has finally raised this,” he said.

Intel was down 6.3% at $ 47.46 on Friday, while advanced micro devices were down 1% at $ 95.952 and traded at $ 93.56. Shares of Microsoft were down 0.4% at 8,218.59.

Write Eric J. at [email protected]. Savitz