Today, Electronic Arts Inc. takes its first look at the interactive future of soccer with EA SPORTS FC, revealing its new brand vision, identity and logo. FC will be EA SPORTS’ platform to create, innovate and grow new football experiences, connecting hundreds of millions of fans across console, mobile, online and esports products.
Join the club. Subscribe to easports.com/fc
Over the next few days, the EA SPORTS FC brand will appear in more than 100 games across the world’s biggest leagues. Football fans will see the brand new football for the first time through EA SPORTS partners such as the Premier League, LaLiga, Bundesliga, Bundesliga, Bundesliga, Bundesliga, WSL, NWSL and more. Voices from across the football world are joining EA SPORTS to usher in a new era of interactive play, as hundreds of leagues, teams, brands and athletes share the EA SPORTS FC logo across their platforms today.
“This is where the story of EA SPORTS FC begins. We are building on 30 years of leadership and history to create experiences that bring the global football community together, driving forward a fan-centric future.” said Nick Ludica, Senior Vice President and General Manager, EA SPORTS FC. “EA SPORTS FC has become an icon of sport, a symbol of innovation and change, and we can’t wait to show our fans more about what’s to come in July.”
EA SPORTS has been defining interactive football for 30 years, and has built a global football community of over 150 million people across various platforms – a community that EA SPORTS FC will now continue to build, alongside partners who share a common goal: the future of football. Where the fan is central. Built on a foundation of inclusivity and innovation, fans will experience authenticity with access to more than:
- 19,000 fully licensed players
- 700 teams
- 30 leagues
- Support from over 300 global football partners
Fans can register at easports.com/fc To join the club and be among the first to learn more ahead of detailed product updates in July.
The new brand’s design takes direct inspiration from the dominant shape in football that represents the sport in multiple dimensions and triangles. From passing techniques to free kick variations, the form has also been woven into the DNA of EA SPORTS football experiences for decades; From the isometric viewing angles of our first 8-bit experiments and the triangular polygons that make up every pixel of our modern games, to the iconic player pointer icon that appears above every athlete in every game. You’ll find more information about home style and design language here.
Richard Masters, Chief Executive of the Premier League, said: “Our longstanding partnership with EA SPORTS allows us to bring fans around the world closer to the Premier League and we recognize the importance of the next generation in developing the future of football. We look forward to further developing the relationship through the launch of EA SPORTS FC, whether through ePremier League developments or opening football stadiums.” to benefit communities across the UK or provide exciting gaming experiences for fans.”
“We pride ourselves on driving innovation in football, and our partnership with EA SPORTS FC is an example of that mission.” La Liga president Javier Tebas said. “EA SPORTS FC will be a center of positive growth in football, and we will continue to strive to find new and innovative ways for fans to engage authentically in LaLiga matches.”
“Fans around the world can discover clubs and players and build a lifelong relationship with them through video games, and it is critical that major football leagues such as the Bundesliga use the best platforms to engage this group of fans.”said Per Neubert, Head of Marketing at Bundesliga International. “With our ongoing partnership with EA SPORTS, we can do just that with EA SPORTS FC, and we hope our fans are just as excited as we are about the future of football.”
“The fans are fundamental to world football. A win for them is a win for the sport as a whole.” said Juan Emilio Roa, Marketing and Commercial Director of CONMEBOL. “By partnering with EA SPORTS FC, we are giving fans the best way to experience CONMEBOL football off the field and the chance to join a club that prides itself on the inclusivity and progression of the game we all love.”
Barclays Women’s Premier League
“To move forward in football, the advancement of women’s football and equality must be at the heart of the matter,” said Naveen Singh, commercial director of the FA. EA SPORTS FC will provide fans with an unparalleled women’s gaming experience that highlights the importance and impact of women’s football. We know fans have been asking for more opportunities to participate in the Barclays WSL, and EA SPORTS FC has the answer.”
“The NWSL 2022 partnership agreement with EA SPORTS was not only a huge moment for women’s football, but also a long-term vision and investment.”said Jessica Berman, NWSL Commissioner. “The next chapter of the global game depends on recognizing the incredible talent and impact that leagues like the NWSL bring to every type of soccer fan. EA SPORTS FC will do that and more.”
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