Netflix is ​​temporarily suspending its password sharing policy

You might be thinking: Hey, where’s Netflix with its new policy against sharing passwords: Well, it hasn’t been for a while. The streaming service has decided to postpone it until July. So it’s not on track, but it will probably come in June. This worries America: we don’t know what the situation is in the Netherlands.

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Netflix briefed shareholders on its plans this week, saying it would change its account sharing pricing in the US from late Q1 to Q2. It is believed to be the same for the Netherlands, but cannot be 100 percent certain. It is already active in some countries like New Zealand, Canada, Portugal and Spain. The new policy came into effect in February.

It is very satisfying with the results of those countries. For example, in Canada, paying subscribers are already included. In Canada, adding someone outside your household to your account costs a whopping 7.99 Canadian dollars (that’s 5.44 euros). It’s a monthly payment, so you pay 5.44 euros more for that share every month. Now it’s free. However, it still costs less than creating a new, own account.

1.75 million new subscribers

Netflix is ​​postponing it because it wants to test some more possibilities. It wants to see how it should continue to work when you’re on a trip, and how to make sure you have access to your account, for example. Netflix created this whole policy after losing a lot of subscribers in 2022. However, they quickly reappeared in the second half of the year. Meanwhile, many subscribers have also been added due to the new ad subscription, which is somewhat cheaper. No less than 1.75 million units in the first quarter of 2023.

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Netflix said that ad subscription will be upgraded. For example, you’ll soon be able to stream in 1080p instead of 720p. We do not yet have this subscription in the Netherlands. We have Netflix Basic for 7.99 euros per month, Standard for 11.99 euros per month and Premium for 15.99 euros per month. It is hoped that an ad-free subscription will be added, but many Dutch people see the policy against account sharing as completely wrong. Many Dutch people say they are canceling their subscriptions, but Netflix has said it is already taking cancellations into account. Also, Canada has already demonstrated that the new policy will apparently do them no harm.

The question remains as to when it will come to the Netherlands: will Netflix stick to the countries where it’s already there and then change it for good, or will it only apply to the US as a postponement? Let’s wait and see.

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