Ted Sarandos, Co-CEO of Netflix, announced that the US broadcast giant will open a new office in Canada and appoint a dedicated content manager to order local originals.
In a blog postSarandos said Netflix has spent 2.5 billion Canadian dollars ($ 2 billion) in Canada since 2017, and it is time to double its presence in the country, which has made offers to members including Anne with E. And the Working mothers
“We want to build on this momentum and create a new home for Netflix in Canada – open an office and hire a dedicated content manager to work directly with the Canadian creative community,” Sarandos said. “We only dreamed in 2012 when our first original production began shooting in Ontario (Hemlock GroveWhat is the most important part of our business in Canada? “
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The office is in addition to the Toronto Netflix Production Center, which was built in 2019 by leasing eight stage audio and office space in Cinespace and Pinewood Toronto Studios. The broadcast machine also rented a seven-stage audio at Canada’s Motion Picture Park Studios, outside Vancouver, last year.
Sarandos said Netflix is gearing up to announce Canadian projects and relationships in the coming weeks, indicating a series of original deals and expanded deals are in the pipeline with the opening of its local headquarters. He also stressed the importance of telling the stories of underrepresented societies.
“If we want more people to see their lives reflected on screen, we need to ensure that people of all backgrounds have training, mentorship and specific experiences. Through more than 20 local partnerships, we have the career development of more than 600 Canadian content creators. So far.” “Canada is an incredibly diverse country and our growing local presence will help us share more authentic Canadian stories with the world.”
The Canadian office is building on the growing international presence of Netflix. The company opened a French base last year, while it is on track to establish itself in Italy in the second half of 2021. It has other international headquarters in the United Kingdom, the Netherlands, India, Mexico and Australia.