Netflix will launch with a cheaper subscription on November 3

the new Basic with adsThe subscription costs $7 per month in the US, while the regular basic subscription costs $10. Germans pay for the cheaper Netflix subscription 5 euros per monthwhich is three euros less than the regular base option.

In addition to the United States and Germany, Netflix will launch the new subscription on November 3 in ten other countries, including France, Spain, Italy and the United Kingdom. Nothing is known about the Dutch introduction yet. In our country, the basic subscription costs 8 euros per month, just like in Germany.

4 to 5 minutes of commercials per hour

With the new subscription, subscribers are provided with “4 to 5 minutes” of ads per hour. Commercials on Netflix last between 15 and 30 seconds and play before and during series and movies.

As with regular basic subscriptions, the new option only allows users to watch one broadcast at a time and does not provide HD picture quality. With the new subscription, they cannot download movies and series to watch offline.

Smaller selection of movies and series

The cheap subscription contains a smaller selection of movies and series. This is because the company owes certain movie studios and producers You must pay more To present their films and series in this new form. Netflix says it’s working on more licensing deals, so the range will increase in the near future.

Rival Disney+ will also launch one in December in the US Cheaper subscription with ads. Disney has not yet reported anything about Dutch availability and pricing.

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Battle for subscribers

With cheaper subscriptions, Netflix and Disney hope to retain existing subscribers as well as attract new customers who find streaming services too expensive. For years, Netflix said it wasn’t in favor of this model, but that situation changed after the streaming service sold hundreds of thousands this year lost subscribers.

The company is committed to ensuring that viewers don’t see the same commercials too often. Advertisers can tailor their commercials to specific audiences based on the data Netflix has about its users.

Land video

Many of Netflix and Disney’s competitors have had cheaper subscriptions with ads for some time. In the Netherlands, RTL’s Videoland offers this Also since 2020. In the US, Hulu and HBO Max also have similar options. It is not yet known when HBO will also present this in Europe. Apple will also Commercials on Apple TV +.

says Viaplay, which broadcasts Formula 1 and English Premier League matches in the Netherlands They don’t have plans For such a subscription is cheaper.

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