A press release says the history of women at ETH is a long story. By Heart set for itself the mission of condensing it and turning it into a clear and simple formula. The team surrounding Art Director Julian Scheidegger uses language reminiscent of the fighting traditions of the women’s movement. By linking the known gender symbolism to the university initials, interpreting the symbol with a lot of color and dynamism and finally putting it on paper in a wild poster style, the impression emerged from a rather spontaneous and lively group drawing, in which we can share invitations to everyone.
Because this is all about ETH. The new app tour aims to mobilize us and invite us to visit the ETH Hönggerberg campus and download the app. Science Is Female guides visitors on their smartphones on an independent tour of the Hönggerberg campus and introduces Women Pioneers of Science: from the first student to today’s researchers.
The By Heart team worked with officials from ETH to develop a mix of measures related to the main image, making the presentation of the new tour well known. This has resulted in posters, display banners, floor stickers, ads and digital advertising materials, which are now rolling out step-by-step.
ETH Zurich Officer: Roland Jaggi (General Project Management), Jessica Bormann (Project Management, Marketing and Communications), Ralph Trossmann (Campus Experience Group Management); In Charge of Heart: Fernando Gort (project management), Marcus Bircher (strategy), Julian Scheidegger (technical direction), Nicole Stark (media design). (pd / cbe)