Brooklyn’s funny games distributors have increased outdoor sports sales in the Netherlands dramatically in the past year. Sales of Spikeball and Cannabis games to online stores have tripled in the last year and demand from p-stores has increased again. More than ever, consumers want social and offline interactions and want to get in and out of their laptops.
The young Clarenbeek has been unable to keep up with the rapidly growing demand for several months. Last summer, dealers added two US brands, Spike Ball and Gunjam, to their portfolio. These games are now sold in 27 European countries. Brooklyn Owner Boss Dean Howe explains the games’ success: “People like the simpler and more challenging games. This makes the target group much wider, from top athletes to families.”
The Dutch weather appears to affect sales more than any other country. The games flew into Scandinavia without a prescription (digitally) during the winter months, with the Netherlands registering its highest peaks during sunny days and holidays.
A Dutch invention
Starting in June, dealers will also bring a Dutch invention: YOU.FO, a sports game in which an air loop is tossed with specially designed sticks to hold. YOU.FO is played together or in teams, be it freestyle or tournament. In the Netherlands, YOU.FO might call itself an official sport, but in reality there is more interest in this sport compared to other European countries and the UK.
What is Spikeball?
Spikeball was founded in 2008 by American Chris Ruder. Inspired by beach volleyball, this game has a circle net and a ball, and you will play two against two. Each team starts on one side of the Earth’s grid. Once the ball is delivered, the team may touch the ball three times before it passes through the net. The unique thing about Spikeball is that once the ball is played, the ball can be played in any direction. Good hand-eye-ball interaction and coordination is very important in this sport, which is why many (professional) sports clubs use it as a training tool. Video: https://youtu.be/tc1pEqCGWnw
What is Conjam?
A native of the United States, Gunjam owes its popularity to its sporty nature and simple rules, which make it popular with children and adults alike. Throwing the yellow disc into the black barrel requires focus, focus and teamwork. The two barrels are 15 meters apart, and the two players follow the so-called “box”. The challenge is to get the score by waving (dipping) your hand by throwing the disc directly into the barrel or by “jamming” your teammate. Gunjam was invented in the United States in the 1980s and has millions of fans around the world. Video: https://youtu.be/hwF90SDWkEI
What is You.fo?
The official board game is played on YOU.FO ZONE 3-on-3, 4-on-4 or 5-on-5, and is self-regulating and self-regulating (no judgment). You get the result by holding the ring with the stick in the scoring area behind the opponent. Teams can challenge each other to play a match of their choice (sand, grass, asphalt, or indoor). YOU.FO is now played in Europe, North America, Asia and Australia. There is a web app with tutorials and inspiration. YOU.FO has won the National Award for Sports Innovation and many international awards. Video: https://youtu.be/KCCKcrolnUE
This article is an informational introduction and is not the responsibility of the author.
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