Zak Brown predicts that Formula 1 will end up in a huge upward spiral financially in the coming years. The McLaren CEO cites the recent and lucrative sponsorship deal from Red Bull as an example.
In recent years, Formula 1 has seen an unprecedented rise in popularity. Interest in the US has been growing steadily since its acquisition by Liberty Media, and the successful Netflix series Drive to Survive has also helped tap into a new group of mostly young Formula 1 fans. It is a positive trend that all teams in Formula 1 hope will reap the rewards in the coming years.
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Brown is pleased with the developments. “Formula 1 is a strong place from a commercial point of view,” said the McLaren CEO. “We currently have more GPs than ever before, and with Netflix, the sports show is really strong. So many new partners are joining in. We’ve had this success for a while. It’s great that they are bringing others into the sport as well,” Brown said. : “I think we’re healthy. With the current battle on the track and budget capped, we need to get even closer. I expect it to be a successful decade in Formula 1.” Motorsport.com†
With this growing popularity, the McLaren CEO is looking at the competition from Red Bull with an angled eye. The Austrian team managed to seal several lucrative deals with Oracle and crypto platform Bybit last winter. “It’s great to see such big brands and companies join the sport. It’s a big investment, so it definitely helps. I’m not sure if Red Bull’s actual number is accurate. But it is.” It’s great to have companies like this. They have already brought in some great partners in Formula 1. I think it helps all of us.”
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