Red Bull wants to “reward” fans from the US by showing the RB19 in New York

On February 3, the time has come, Red Bull Racing He will then present the RB19 in New York, the new achievement of the 2023 season. The Milton Keynes team deliberately chose the city, because the brand sees the number of American fans of the team increase exponentially.

Formula 1’s popularity in the US has received a huge boost in recent years, thanks in part to the Drive to Survive docuseries. American sports owners, Liberty Media, have also made sure that no fewer than three races take place in the country in 2023. Not only will the Circuit of the Americas be visited, but First Class will travel to the circuit in Miami for the second time and the penultimate race of the year will take place in Las Vegas. Vegas.

Also interested: Does Red Bull sign a new color scheme with an image?

“Bonus for US fans”

adds Nick Stocker, the Austrian team’s commercial director Sports Business Journal It shows that the number of American fans of Red Bull has increased by about 68 percent in the past year. The United States is now the country where the team has experienced the greatest growth. According to Stoker, the New York presentation was chosen. “[Het] It is part of our recognition and reward for fans in the United States, to reflect our presence and the growth of Formula 1.”

In addition to Red Bull, sister team AlphaTauri will also present its new car in New York. In addition to the racing team, AlphaTauri also owns a clothing line of the same name, so it’s no coincidence that the team’s show (on February 11) was presented during New York Fashion Week.

See also  | The Dutch goalkeeper issue remains under discussion: 'There is pressure everywhere'

Vacancy: Online F1 Editor (Freelance, Part or Full Time)

Leave a Reply

Your email address will not be published. Required fields are marked *