American independent music company Secretly Group has started its own division in the Benelux. Physical distribution will continue through the Konkurrent distributor. Yolanda Olger runs the Benelux operations as a label manager.

Yolanda Olger

Secretly Group is one of the largest independent music publishers in the United States. In addition to labels such as Dead Oceans, Jagjaguwar, Saddest Factory Records and Secretly Canadian, the publisher also owns the publishing arm of Secretly Publishing and the secret distribution network.

It is headquartered in Bloomington, Indiana, but there are also offices in Brooklyn, London, Los Angeles and Chicago. In addition, Secretly Group is active in Paris, Berlin and now also Amsterdam.

The list includes artists such as Grammy Award-winning Bon Iver, Phoebe Bridgers, Angel Olsen, Mitsky, Sharon van Etten, Khroangbein, Whitney and Yeh Yes.

An office will open in Amsterdam at the end of this year, where an international delegation will secretly attend, including Ali Murphy (EU and UK Head of Marketing) and Chloe Van Bergen (Vice-President of EU and UK Operations).