American indie music label Secretly Group started its own division of the Benelux. Physical distribution will continue through Konkurrent distributor. Yolanda Ulger runs Benelux’s operations as Label Manager.

Yolanda Olger

Secretly Group is one of the largest independent music publishers in the United States. In addition to labels such as Dead Oceans, Jagjaguwar, Saddest Factory Records, and Secretly Canadian, the publisher also owns the publishing arm Secretly Publishing and the distribution network Secretly Distribution.

Headquartered in Bloomington, Indiana, there are also offices in Brooklyn, London, Los Angeles, and Chicago. In addition, the Secretly Group is active in Paris, Berlin and now also in Amsterdam.

The list includes artists such as Grammy award-winning Bon Iver, Phoebe Bridgers, Angel Olsen, Mitsuki, Sharon van Etten, Khruangbin, Whitney, and oh yeah yeah.

An office will open in Amsterdam at the end of this year, where an international delegation will secretly attend, including Ali Murphy (Head of Marketing EU and UK) and Chloe Van Bergen (Vice President of Operations EU and UK).