‘The color of the bowl affects the eater’s sense of taste’

Picky eaters would do well to choose the color of their bowl carefully. Certain colors can make food taste better to them, a new study suggests.

As the saying goes, the farmer does not eat what he does not know. For some, this is true. Enjoying a cozy family dinner is often not an option when you struggle with foodNeophobia, or fear of new foods. These people may have hope, because a study from the University of Portsmouth shows that the color of the bowl you serve food in has a lot to do with your sense of taste. The results are described In Journal of Food Quality and Preference.

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fussy eaters

Not only does a person with food neophobia have a difficult time in social eating situations, their eating patterns are often unhealthy. Eating a side can lead to heart disease, weak bones and bad teeth. Not to mention underweight or overweight. That’s why current researchers Madison Annett and Lorenzo Stafford wanted to know more about it. Does the color of the food served matter to diners?

Researchers asked 47 adults to participate in an experiment. First, they administered a questionnaire to participants to determine whether they suffered from food neophobia. On this basis, the subjects were divided into selected and non-selected group. Finally, people were allowed to state what they thought of the food. They rated the snacks on saltiness and attractiveness.

Blue snack packaging

Only in the picky eaters group did they find differences between the colors of the Annette and Stafford bowls. For example, these people indicated that the snacks in the red and blue bowls tasted significantly saltier than the white bowls. They also found snacks served in red bowls more attractive.

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Because many snacks in the UK come in blue packaging, food in blue bowls may be saltier for people with food neophobia, researchers say. They still have no explanation for the other results.

Sweetness of vegetables

Incidentally, it is already known that the taste and texture of food can be decisive in choosing to try something for people with food neophobia. Furthermore, there were already indications that food color could influence food choice. So in that sense the results are not entirely surprising. But further research is needed to further unravel this phenomenon.

Annette and Stafford should definitely do it. For example, with other products and other colors. This is necessary because according to them it can actually help picky eaters in their diet. For example, you can allow vegetables to be eaten by choosing a colored bowl or plate that enhances the sweetness of the food.

proof’s: Journal of Food Quality and Preference, University of Portsmouth

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