Amsterdam, May 11, 2022 – The new streaming service Biites launched today in the Netherlands. Biites is a video platform where organizations publish high-quality video content. Karleen Postma, author and founder of content marketing agency The Post, represents the company in the Benelux.
The Danish startup is growing rapidly, with recent expansions in the United Kingdom and the United States. Biites caters to the growing need for brands to connect with audiences with high quality movies. “At Biites, we also see a huge appetite from consumers who want to watch high-quality, ad-free videos. This presents a huge opportunity for brands,” says Postma, who argues that longer content also has a future. “The audience only has a short time for you if you are not relevant. Consumers spend many hours each month on streaming services, and that means they have time for good stories.”
room for quality
DFDS, Rental Cars, Macallan, Carlsberg, Jaguar, and Velux, among others, use Biites to distribute high-quality long-form video content. For the Dutch launch, Justdiggit, The Post, FBTO, DELA, LvB, Axioma, HCSS (The Hague Center for Strategic Studies) and CameraNu.nl joined this list. Negotiations are currently underway with the other major parties. Postma: “Bites are not targeted by competing brands and viewers are not disturbed by the viewing experience through ads. The content has been carefully curated to ensure quality and accommodate high-quality feature-length films. Plus, it is specifically designed for long-form videos, which creates a different viewing experience.”
Postma is confident in Biites’ business model: “You can buy your own channel in Biites, but the most used alternative in Denmark and the UK is Pay per view. Companies publish their videos on Biites.com and buy a guaranteed number of views for the content on the platform. This display can be applied from thirty seconds, but also from one hundred and twenty seconds. Depending on your goal, the length of your video and of course budget. Biites guarantees those views are guaranteed via online trailer campaigns. This means that in addition to the opinions about Biites, you also have a large number of views on a variety of carefully selected media.”
Biites Global Video Platform is the “Home of Branded Programming” that provides brands and content creators with access to an ad-free streaming service available to users around the world. Biites is the place for business storytelling. Powered by First Party Capital, Copenhagen provides an uninterrupted, brand-safe and 100% viewable marketing platform for advertisers of global and local branded video content. Biites drives actions and conversions based on engagement data for long videos. Founded by Nina Nørgaard Jacobsen and Helle Jabiri Falck, Biites takes a data-driven approach to distributing premium content, with an emphasis on the right audiences. The platform is built from the ground up with transparency and quality as standard. It leverages first-party data along with the best artificial intelligence (AI), improving user experience and providing deeper brand engagement and unparalleled performance. The company offers several local language platforms in the US, UK, Germany and Scandinavia (Denmark, Sweden and Norway). Clients include well-known international brands such as Jaguar, GSK, Secret Escapes, Booking.com, Carlsberg and the South Africa Tourist Board. For more information visit: biites.com/nl/† LinkedIn: https://www.linkedin.com/company/biites-international/
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