In addition to the numerous career options an individual can choose from, entering the field of sports management can be uniquely rewarding. Several factors contribute to this, including competitive pay and opportunities for advancement.
Getting a sports management degree can be an excellent first step in your career as a sports manager. If you’re familiar with the various jobs that a degree in sports management can lead to, you can decide whether you want to pursue a career in the field.
Most people believe that a career in sports management is only suitable for athletes; it’s not true. Getting a degree in sports management has nothing to do with your sports knowledge, but it sure helps.
If you have a knack for sports, it will help you stay motivated, but it indeed isn’t mandatory.
Even though athletes are considered the face of sporting companies, they aren’t the only stars. Whether coordinating administrative details or attracting fans, the skilled management professionals behind every tackle, catch, and penalty shot makes the game possible.
Whether in the majors or the minor league, teams require employees capable of fulfilling a range of functions. And this is where sports managers come into the picture – their main job is to promote the team the athletes and get in as many sponsors as possible.
You could be an athletic director, an event coordinator, or even a sports marketer and earn a handsome salary, hang out with official teams, and plan significant events. Sounds interesting, doesn’t it?
To be involved in sports marketing, you’ll need to learn the basics of marketing in it. An advanced degree will help you learn the basics of marketing, understand changing dynamics in sports, handle sponsors and gather the necessary experience in sports marketing & management.
The sports market is Big!
Sport is serious business; there’s no doubt about it. The sports market was worth $488.5 billion in 2018 and is set to grow further to a staggering $614 billion by 2022.
This figure doesn’t even include the healthcare and education sectors that have benefited from the sports market.
The rise of sports science, fantasy sports, women’s sporting events, legalized betting on sports, esports, online coverage of sports, and general concerns about health and fitness are likely to drive this industry’s success even further in the coming years.
Let’s look at some sports-related careers you can pursue right now. The good news is that all of these careers are likely to grow in the coming years.
1. Athletic Director
Athletic directors supervise athletic departments in higher secondary schools, colleges, secondary schools, and other organizations with athletic programs. Directing is an excellent career path for anyone who loves amateur sports.
Sports management involves a lot of intricate details. Coaches and staff need to be hired, program policies implemented, revenue and expenditures managed (including fundraising), student-athlete eligibility monitored, game schedules and travel arranged, and the sports program needs to be safe.
If you want to succeed in this position, you need to be a skilled leader with significant experience in education, sports management, and business administration.
As an athletic director, you not only manage a program but also have a significant impact on the lives of young athletes.
Colleges, high schools, secondary schools, public school systems, clubs for youth, athletic camps, recreation centers, and amateur sports clubs and organizations usually employ athletic directors.
Although athletic directors typically work in offices, they may also spend significant time out in the field, ensuring sports programs run smoothly.
2. Game Day Coordinator or Event Coordinator
These adept, dynamic professionals lead the organization, execution, and broadcasting of a sporting event.
In addition, they contribute to creating a lively, engaging environment and ensure that all attendees enjoy themselves by acting as a liaison between fans, venue staff, and management.
During a sporting event, the game day coordinator needs to make sure everything is planned around the players on the field.
Furthermore, you’ll be directing food vendors, security staff, drivers, and reporters. So, if you think you’re cut out for managing people, you can opt for this career path.
3. The Sports Marketer
The way sports teams and known franchises work is similar to how big corporations operate. Finance experts and industrialists are employed to aid the organization’s efficiency and effectiveness.
The team also prioritizes reaching out to customers and aims to create positive public associations with its “brand.”
Organizing sports is, at its core, a business. Franchises rely on ticket sales and sponsorships for paying players, maintaining facilities, and putting on exciting shows during every game.
You’ll need to promote the team through multiple media channels and engage communities to drive their attachment to the team to accomplish this.
It is the responsibility of a sports marketer to promote a team’s brand and image across various channels to increase attendance rates. It can range from ad placements to cultivating an excellent social media presence.
4. Manager of Facility Operations
A sports facility manager oversees the day-to-day operations of a specific sports facility or a venue. They may also be called venue managers, sports complex managers, general managers, or directors of stadium operations.
Leaders in this field utilize their resources efficiently to improve and maintain athletic venues. They manage construction contractors, hire janitorial staff, coordinate ticket sales and entry, and coordinate emergency response plans.
5. Financial and Contractual Manager
Every business aims to be profitable and fiscally responsible, including sports teams and franchises. Sport financial analysts support this objective, just like they do in other companies, by analyzing available funds, capital, and expenditures to maximize revenue and report on performance.
Aside from ensuring a contract reflects the organization’s best interests, these professionals may also review athlete salaries and vendor agreements.
If you enjoy accounting, you might enjoy working for a professional sports team as a financial analyst. In addition to looking at ad revenue and ticket sales to ensure that the team is successful, these analysts will also examine trends and predict future ones.
To sum it all up, sports management is an extensive field with a bright future ahead. If you’re looking for work that is fun and pays well, a career in sports management will be perfect for you.
“Subtly charming tv fanatic. Introvert. Thinker. Alcohol maven. Friendly explorer. Certified coffee lover. Infuriatingly humble food junkie. Typical reader.”