Google is revolutionizing the online shopping experience for mobile users with some exciting new updates. The tech giant is introducing changes to how deals and products are displayed in Search and Chrome’s shopping UI, bringing convenience and enhanced functionality to online shoppers.

One of the standout features of this update is the introduction of a new carousel of categories for shopping deals on mobile devices. These categories will cover a wide range of products, including everything from electronics to pet supplies. Each category will have its own dedicated page, allowing users to easily browse through specific items within their desired category.

What sets this update apart is that each item listed in these categories will display both the original price and the markdown price. This will enable users to quickly identify any potential savings and make informed purchasing decisions. Additionally, the shipping date and the retailer offering the item will be instantly displayed, providing users with crucial information before making a purchase.

The update extends beyond mobile with a new feature in Chrome browser called Price Insights. This feature aims to provide more comprehensive information about products and their price history. When shopping on supported websites, users will notice a Shopping Insights label in the address bar. By clicking on this label, users can view the typical price and price history of the item they are interested in. This transparency empowers users to make better purchasing choices.

But that’s not all. Chrome users can now track the price of an item and save it for future reference in the side panel. This feature is perfect for users who want to keep an eye on price fluctuations or wait for potential price drops before making a purchase.

Excitingly, both the new shopping deals UI and the Price Insights feature are currently rolling out to users. This means that soon, online shoppers will be able to enjoy a streamlined shopping experience with improved visibility into product prices and availability.

Google’s commitment to enhancing the online shopping experience is evident through these updates. By making it easier for users to find the best deals and access crucial pricing information, the tech giant is helping consumers make smarter purchasing decisions. With the convenience of shopping right at their fingertips, it’s clear that Google is dedicated to improving the lives of users in the digital retail space.