YouTube allows local TV channels on its platform: this is what you can expect

YouTube is currently experimenting with some local TV channels in the US. They broadcast free TV on YouTube, but with traditional commercial breaks. Will this soon be the salvation of linear television?

TV channels on YouTube

With the advent of major streaming services, TV channels in many countries are having a hard time. People cancel their TV subscription with their provider and opt for services like Disney+ and Netflix instead. In the Netherlands, TV channels work together in a joint venture called NLSees To the An alternative to streaming serviceswhile Belgium started its own streaming service Streamz.

However, the major international streaming services continue to gain popularity. In the US, a number of TV channels now work with YouTube. The sources said they are investigating whether linear television could have a future through a popular and accessible platform such as Google’s video service. The Wall Street Journal.

YouTube benefits

Google also acknowledges that the experiment is ongoing. A small group of users can watch TV on YouTube for free, but with ad breaks. “We’re always looking for new ways to provide our viewers with a centralized place where they can easily find, view and share the content they care about,” a YouTube spokesperson told the American newspaper.

While commercial breaks are still part of the experience, YouTube also has some advantages over watching TV via digital TV. For example, there can be more interaction about linear TV in the comments, viewers can like content and they can, in principle, share fun bits of TV shows. since when Tik Tok He will see that this platform is already mostly used for sharing TV clips. With the introduction of YouTube, traditional TV channels can update it to some extent.

‘fierce competition’

But we’re still a long way from that, because at the moment YouTube is only running a small trial in the US. Before we can watch NOS on YouTube, YouTube will first have to significantly expand the project and partner with more TV channels.

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In an interview with Androidworld, NLZiet CEO Niels Baas made it clear that more will still be needed for channels to take a stand against broadcasters. “The competition has become very fierce and fierce, which is why in the long run it is inevitable that cross-channel cooperation will advance further. In fact, they will have to do it.”

Do you like to watch TV on YouTube? Or do you find a problem with commercial breaks still appearing? Would you rather pay a monthly fee for YouTube TV if there were no ad breaks? Let us know in the comments.

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